Point-of-sale design - Candy furniture Het merk Frisia kreeg recent een volledige rebranding en groeide uit van een “marshmallow merk”, naar een volwaardig “snoepmerk” met de toevoeging van gums, UFO’s en Rocket Balls aan het assortiment. Frisia is nu klaar om naast de Nederlandse markt, ook de Belgische markt te veroveren....
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“Hier groeit plezier”: an experience and solutions concept. The new concept of the Aveve gardening centers offer the shoppers more quality time; it’s all about the pleasure to start creating something together, connecting with nature and enjoying the final result with family and friends. This new concept puts experience and solutions litterally in the center of the store not only on the central inspiration square but throughout the whole store. The lay-out of...
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Domotica shop-in-shop Design of shop-in-shop concept for Eltra’s domotica product assortment. Bringing shoppers in a good mood, we make shopping easier for them. We help shoppers navigate by developing an intuitive routing and relevant segmentation of the assortment. Implementation at Interchalet...
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Shop optimization Optimization of the Leonidas store concept mainly segmenting the self-service wall and structuring the chocolate assortment in the counter in order to improve the commercial quality of the stores. We inspire shoppers with gift boxes and initiate self-indulgence. The concept was tested and fine-tuned at several occasions in different countries. Europe...
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Shop-in-shop in DIY store Design of an electricity shop-in-shop concept for premium DIY stores. Traditional aisles were transformed into a U-shaped corner, with high shelves against the walls and low shelves in the middle. Clear and attractive communication hovers consumers into the corner. No more frustration and loss of time thanks to an intuitive routing and relevant segmentation of the assortment. Pilot shop-in-shop implemented at Cevo...
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Large store concept Design of Standaard Boekhandel’s 1st 600m2 store along access road to the city. The traditional open structure was swapped to various category corners offering an appropriate experience; e.g. cooking books are completed with a coffee corner and large table. Shoppers navigate in an intuitive way along the different segments and sub-segments of the product assortment. The store design is a marriage between the existing furniture of Standaard Boekhandel’s city...
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New shop concept at the Boekenbeurs Mojo designed a brand new shop concept for Standaard Boekhandel, revealed on the occasion of Boekenbeurs, the annual book fair in Antwerp. A structured and inspiring universe was built in a cosy atmosphere. A combination of warm wood and white metal creates a contemporary design, grafted on a tight floor plan. Attractive furniture, married with functional design appropriate to each category, provides an appealing overview...
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Shop-in-shop concept at Fun A new Studio 100 shop-in-shop concept was realized in order to enhance the attraction of the shop for shopping parents with young children, while increasing its functionality at the same time. A recognizable and inspiring white-orange-yellow universe aims at strengthening the emotional connection with children. The striking shop front ensures attraction from a distance, and excellent visibility from all perspectives. An intuitive path leads children past the various...
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Store concept Kringwinkel Mechelen Design and implementation of a new Kringwinkel. Given the large space (1300m2) and diversity of the product range, the shop was split into theme-based corners organized around a central counter. A sleek design with a few ethnic influences, primarily consists of a mix of multiplex and white elements, completed with subtle colour accents for each category. Mechelen...
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Shop concept of the reptile zoo Mojo developed a new entrance and shop area in the Serpentarium, the reptile zoo in Blankenberge, with a new event area on the dike itself as an extension, focusing on customer experience and education. The design concept is based on the natural biotope of its inhabitants, reflected by a dark and green colour scheme, materials including wood, concrete, skin and water and by the polygonal shapes...
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