A new Studio 100 shop-in-shop concept was realized in order to enhance the attraction of the shop for shopping parents with young children, while increasing its functionality at the same time. A recognizable and inspiring white-orange-yellow universe aims at strengthening the emotional connection with children. The striking shop front ensures attraction from a distance, and excellent visibility from all perspectives. An intuitive path leads children past the various Studio100 figures; each figure in its own white box where his or her colourful merchandising assortment is presented.
Pilot stores in Oudenaarde & Sint-Denijs-Westrem
Roll-out in Turnhout & Merksem
Brand Space, Retail