Design of an electricity shop-in-shop concept for premium DIY stores. Traditional aisles were transformed into a U-shaped corner, with high shelves against the walls and low shelves in the middle. Clear and attractive communication hovers consumers into the corner. No more frustration and loss of time thanks to an intuitive routing and relevant segmentation of the assortment.
Pilot shop-in-shop implemented at Cevo
Brand Space, Retail
