“Hier groeit plezier”: an experience and solutions concept.
The new concept of the Aveve gardening centers offer the shoppers more quality time; it’s all about the pleasure to start creating something together, connecting with nature and enjoying the final result with family and friends.
This new concept puts experience and solutions litterally in the center of the store not only on the central inspiration square but throughout the whole store. The lay-out of the store has been designed in such a way that the shoppers are attracted into the shop and can discover, the different spaces and solutions, just like at his home.
Big visuals combine with a subtle text to ilustrate the different solutions. Clear icones and simple wording offer a very easy navigation. The chosen colours support the warmthy feeling. Given the link with nature, gardening and animals natural wood and finishes are being used for the furntiure, supported by darkgrey metail frames to create a relaxing atmosphere.
Concept, design, production and installation by Mojo.