ZooShop: a submerging concept
The new shop and welcome center of the Antwerp Zoo, is now also accessible for non-Zoo visitors, reason why an submerging store was created. The design concept is based on natural materials used in the Zoo as well, such as solid rock for the walls. The furniture represents wooden trees and offers flexibility for merchandising all kinds of products. The open façade arouses curiosity ant its transparency increases attraction and impulse purchases. The ticket sales being integrated at the check-out counter invites all visitors to discover the shop.