Saeco shop-in-shop concept

In support of Saeco, Philips premium home barista assortment, Mojo developed a shop-in-shop concept, breathing the Italian urban lifestyle. The usage of dark wood combined with shiny white creates a high-end design kitchen and reflects the perfect coffee moment. The touch-and-feel presentation of espresso machines and their stock below makes shopping easy and satisfying. Regular barista demonstrations will further activate the shop. Design and implementation by Mojo.

Saeco shop-in-shop, Media Markt Amsterdam Arena