new shop concept at the Boekenbeurs
Mojo designed a brand new shop concept for Standaard Boekhandel, revealed on the occasion of Boekenbeurs, the annual book fair in Antwerp. A structured and inspiring universe was built in a cosy atmosphere. A combination of warm wood and white metal creates a contemporary design, grafted on a tight floor plan. Attractive furniture, married with functional design appropriate to each category, provides an appealing overview of the assortment. Eye-catchers are the rather genious furniture for present boxes and vouchers, an outstanding top 10 presentation and an inviting online platform. The shop concept was evaluated very positively by visitors and Standaard Boekhandel’s management. The design concept was nominated amongst the five most beautiful stands on the book fair.
Boekenbeurs, Antwerpen, November 2011