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Standaard Boekhandel

large store concept

Design of Standaard Boekhandel’s 1st 600m2 store along access road to the city. The traditional open structure was swapped to various category corners offering an appropriate experience; e.g. cooking books are completed with a coffee corner and large table. Shoppers navigate in an intuitive way along the different segments and sub-segments of the product assortment. The store design is a marriage between the existing furniture of Standaard Boekhandel’s city stores on the one hand and an innovative, warm concept responding to the typical challenges of a large  store. Following to its success, this store concept was meanwhile fine-tuned to a shopping centre version.

Schelle (A12), November 2007 and Kortrijk (Shopping center K), March 2010

  • design